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10Bet Introduction

10Bet has been in business since 2003, becoming a popular sports betting operator in the UK market. Last year, the legendary Ivorian striker, Didier Drogba, became an official brand ambassador and Turin giants, Juventus, became an official partner.

But how does 10Bet hold up from a customer point of view? In this article, we’ll take an in-depth look at the features, products and more, to determine whether this is the right bookmaker for you.

Platform & Licencing

Like many online bookmakers, 10bet.co.uk is licenced in the UK and Malta, but also holds a local licence in Sweden. Head Office is located in Sofia, Bulgaria, so it’s no coincidence they use the award-winning platform, SBTech, who are also based there.

As is common with many betting operators, there are a large number of countries where play is restricted:

Afghanistan, Albania, Angola, Australia, Belgium, Bulgaria, China, Croatia, Cyprus, Czech, Denmark, Estonia, France, Germany, Greece, Greenland, Hong Kong, Hungary, India, Italy, Japan, Laos, Latvia, Lithuania, Macao, Myanmar, Netherlands, Nigeria, Philippines, Poland, Portugal, Romania, Russia, Singapore, Slovakia, Slovenia, South Africa, Spain, Switzerland, Taiwan, Turkey, USA, Uganda, Ukraine.

Using such a widely-renowned platform like SBTech is a key strength of 10Bet, as it enables them to offer customers access to a huge variety of markets on over 50 sports. Not only that, the in-play product is well-rounded and features like Multiview, Partial Cashout and Edit My Bet are also available.

There are dedicated Android and iOS apps, as well as an optimised mobile site. Payments are also accepted from various well-known e-wallets such as Neteller, Skrill and Paysafe, as well as some smaller e-wallets like Zimpler and Trustly.

Product Features – Sportsbook

10Bet Sportsbook offers many exciting product features to enhance your sports betting experience, including Add2Bet, which is their version of ‘Edit My Bet’. This feature allows 10Bet users to add selections to existing multiples, recalculating the odds. Unfortunately, you can’t remove selections, but this is a useful feature to give you more control.

Cash Out has become a staple of online betting, so it is advantageous that 10Bet offers Partial Cash Out as well. This allows you to cash out part of your stake, leaving some in to be settled as the event finished.

The In-Play product offered by 10Bet is a real strength, seemingly offering hundred of markets on many sports at any one time. At the time of writing (Wednesday afternoon), there is in-play action available on everything from football to ice hockey to table tennis. Not only that, but the number of markets on each event is huge. Take football for example, where you can get Main markets, Goals and Halves but also Fast Markets where you can bet on events in the next minute. This is something that not all bookmakers offer.

Live streaming is also widely available on horse racing, football, tennis and many other sports (with some staking requirements to access).

Product Features – Casino

Although the sportsbook is the USP of 10Bet. They also have a Casino product with a strong variety of Table, Slots and Live Casino games. There is a wide variety of slot games providers used by 10Bet. Including big names like NetEnt and Microgaming, guaranteeing quality and playability. Likewise, the Live Casino is powered by Evolution Gaming

Customer Support

10Bet customer support is on hand 24/7 via telephone and email. As well as Live Chat for those who are logged in. The best thing about this is how easy it is to find the contact details on the website. Just one click from any page via the footer.


Like most online bookmakers, the 10Bet Welcome Bonus readily available to all new players. Compared to other operators, the bonus is quite generous, giving customers up to a £50 bonus. To qualify for the bonus, customers must:

  • Deposit at least £15
  • Use code PLAY10
  • Get a 50% bonus up to £50.

So, as an example, if you make your first deposit of £100 using the code PLAY10, you will receive a £50 bonus. As always, there are some terms and conditions, but nothing out of the ordinary, making this a compelling offer. The main stipulation is the 8x wagering requirements of the bonus, which is more than many operators offer. For example, Unibet only require 3x, but only offer up to £40. Therefore, it really depends on how much you are planning to stake, as to whether this is worthwhile for you.


10Bet is strong online bookmaker, with a focus on its sportsbook product. The look and feel of the product is pretty standard. But the product features and promotions stand out in a crowded market. I would recommend any serious sports bettor to consider 10Bet as their top bookmaker.